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Readathon by neOwn turns kids into page-turning pros
MUMBAI: This Children’s Day, books were judged by their readers as neOwn’s Readathon turned living rooms across India into joyful little libraries. The virtual celebration proved that when children read together, stories travel farther than any Wi Fi signal.
Hosted across two lively sessions, the three hour event brought young readers into a shared world of stories, conversations and quiet excitement. Screens acted as story circles, homes became reading zones and children discovered that stillness could be the most spirited fun of all.
The Readathon welcomed a delightful line up of chief guests. Authors Mallika Ravikumar, Vardhini Amin and Gulshan Randhawa Advani, storyteller Rinky Ahuja from Jammu and educator Srilakshmi R encouraged children to let their imaginations wander freely. Through readings, reflections and playful activities, they reminded participants that stories do more than entertain. They empower, comfort and inspire.
Between twenty minute silent reading sprints, families took the Million Readers Movement pledge and committed to one weekly reading action that keeps curiosity alive. Across Zoom screens, a simple rhythm emerged. Pages turning, faces glowing and children discovering worlds tucked between words.
neOwn founder Kranti Gada said, “When I was a child, books were my window to the world. They sparked my imagination, taught me empathy and gave me dreams that still guide me today. That is the spirit behind Readathon, to give today’s children what stories once gave me. We wanted to show that reading does not have to be solitary. It can be shared, celebrated and passed on.”
As the final pages closed and the screens dimmed, the energy lingered. The event may have ended, but its purpose carries on in every home that chooses to read together. For neOwn, this was more than a Children’s Day celebration. It was a gentle nudge to remind families that reading habits grow when stories become a part of everyday life.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
