MAM
Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience
Do you remember how magical it was when 10,000 fans sang along with your favourite band live? Or the sweeping excitement of cheering with tens of thousands of fellow cricket fans in the stadium? Or the collective gasp when an unlikely wicket fell? This shared feeling of excitement has not yet been replicated by online events.
The process of watching online events has been more passive than participative, more individualistic than inclusive, and far more technical than humane. To bridge this gap, Paytm Insider is launching a series of platform improvements that brings the essence of shared experience to online events.
We are re-imagining what digital spaces can transform into. With features that allow the users to share their content experience with friends and other fans, we are not just looking at enhancing the quality of content but also the people with whom the users can share their digital experiences.
With features like Multiple Stages, people can switch between different performances seamlessly. They can also participate in live quizzes and contests to win exciting merch & rewards with interactive gaming with scoreboard. Watch Party allows the attendees/users to create their own private video group where they can share their experience of the online event live with their friend circle. With the Festival Chat, people can not only find and talk to the other festival goers but also see public messages and announcements by their hosts. They can also discover and connect with other people having similar music tastes over audio/video chat. The features also have room for people to have fun with photos and videos! Users can get Featured on different stages by simply uploading their 15 second video of enjoying their favourite performances. They can also create unique festival moments with their friends with themed Photo Booths.
We are changing how audiences seamlessly consume online events and we are introducing these features at BACARDÍ NH7 Weekender on 5-6 December. Our homegrown technology is perfect for live events such as music, comedy, theatre, films, sports, workshops, games, quizzes, launch events, conferences and more, across formats and platforms.
Speaking on this, Shreyas Srinivasan – Founder & CEO of Paytm Insider says, “We have always been committed to facilitating unique shared experiences. Our technology brings to online events some of the best elements of attending an event. With the online event experience enhanced with these features, we see online and on-ground events co-existing and helping events reach new audiences from across the world"
“As OML, we are fans first and felt that it was important that the show went on, especially considering that artists and audiences are really missing the feeling of enjoying music together. The team at Paytm Insider has worked tirelessly at creating this platform, and it is to their credit that we are able to continue the legacy of never missing a year of the happiest music festival. We’re thrilled about how the Bacardi NH7 Weekender stream looks and feels, and we can’t wait to share that excitement when the festival goes live” says OML CEO Gunjan Arya.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
