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RCOM & GCX connect emerging markets corridor
MUMBAI: Anil Ambani owned Reliance Communications (RCOM) along with its subsidiary Global Cloud Xchange (GCX) has expanded its Cloud Platform inside India and across the globe.
Around 3,210 Indian enterprises, 14,505 global enterprises and 231 Fortune 500 companies in Mumbai have seamlessly connected through the RCOM & GCX network.
On this new network, user will have the ability to multiply their corporate compute power by 9 to 15X, and their storage capabilities by over 100X plus access to 2M+ enterprise applications.
Users will also enjoy expanded data center footprint in India in addition to boosting their corporate Cloud ecosystem with the deployment of Cloud X Fusion across the country.
“We believe the outsourcing and driving of Clouds will nestle itself in India over the next decade in a similar way as software development, call centers and BPOs did in the last decade. This will drive huge growth in the Cloud and Data Center space across India, so it is mission-critical that we further enhance the end points of our network with state-of-the-art capabilities to ensure we are prepared to meet explosive new demands ahead,” said Reliance Communications (Enterprise) and GCX CEO Bill Barney.
Currently the largest owner of cloud computing facilities in India, with 11 data centers fibered together with the largest terrestrial fiber network in the country and the world’s largest subsea cable infrastructure, RCOM/GCX is taking another step forward in optimising its existing assets by expanding its Data Center campuses in Mumbai and in Bangalore, doubling the space and delivering 3X the power.
“These enhanced facilities will serve as major hubs for our revolutionary Cloud X ecosystem. In parallel to the expansion of our Data Center footprint, we have deployed Cloud X Fusion across India, delivering predictable performance, carrier-level security for our enterprise MPLS customers to connect to the public Cloud directly from their private enterprise WAN,” added RCOM/GCX product management senior vice president Braham Singh.
RCOM/GCX enterprise customers across India now have ‘on-net’ access to public cloud platforms including AWS, Microsoft Azure, Softlayer, Google, Rackspace, VMWare and more than 20 others worldwide, as well as software services like Microsoft Office 365 and Google Apps for Work.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
