MAM
RCom appoints Srinivas as circle business head (wireless)
MUMBAI: Reliance Communications has strengthened its senior management team with the appointment of Srinivas M as the company’s circle business head, wireless business, Tamil Nadu and Kerala.
Srinivas will be based out of RCom’s Chennai office and will report to RCom’s national head for GSM operations Ramesh Menon.
Reliance Communications CEO Gurdeep Singh said, “We are delighted to have a person of Srinivas’ experience and stature on board the RCom Wireless Leadership Team, as he brings with him relevant industry insights and knowledge, which will help us bolster our operations in Southern India. We wish him the best in his new role and are confident of further consolidating our presence in the Tamil Nadu and Kerala circles under his leadership.”
Prior to joining Reliance Communications, Srinivas was working with Idea Cellular as chief operating officer, managing the National Pre-Paid and distribution business of the telco, based out of the corporate office in Mumbai for a period of 10 years.
Srinivas has also worked with Agro Tech Foods, Wrigleys, Data Access and Madura Coats.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
