MAM
RBNL launches third leg of digitisation awareness campaign
MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘.
The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television. The Rs 10 million campaign also includes intensive marketing activation.
The campaign will be promoted across the platforms of television, radio, digital and outdoor in order to gain increased visibility through this multi-media campaign.
‘Choose Your Pack Wisely‘ follows RBNL‘s previous campaigns for the purpose of digitisation named ‘Switch To‘ and ‘Choose Your Box Wisely‘. The first was aimed at increasing awareness and empowering consumers to ‘Switch To‘ the right service provider who can offer best value basis and individual‘s entertainment needs. The second entailed the benefits of choosing the right box for one‘s entertainment needs.
The latest campaign goes a step further, highlighting key entertainment options available by providing key information which enables the consumers to make a well-informed decision, when choosing their packages.
The first phase of this campaign will be led across the four metros of Delhi, Mumbai, Bangalore and Kolkata by key shows from the Big CBS Network like America‘s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.
Big CBS Networks business head Anand Chakravarthy said, “Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign, we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
