MAM
RBNL launches third leg of digitisation awareness campaign
MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘.
The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television. The Rs 10 million campaign also includes intensive marketing activation.
The campaign will be promoted across the platforms of television, radio, digital and outdoor in order to gain increased visibility through this multi-media campaign.
‘Choose Your Pack Wisely‘ follows RBNL‘s previous campaigns for the purpose of digitisation named ‘Switch To‘ and ‘Choose Your Box Wisely‘. The first was aimed at increasing awareness and empowering consumers to ‘Switch To‘ the right service provider who can offer best value basis and individual‘s entertainment needs. The second entailed the benefits of choosing the right box for one‘s entertainment needs.
The latest campaign goes a step further, highlighting key entertainment options available by providing key information which enables the consumers to make a well-informed decision, when choosing their packages.
The first phase of this campaign will be led across the four metros of Delhi, Mumbai, Bangalore and Kolkata by key shows from the Big CBS Network like America‘s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.
Big CBS Networks business head Anand Chakravarthy said, “Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign, we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
