MAM
RBNL announces senior appointments in sales team
MUMBAI: Reliance Broadcast Network (RBNL) has announced key appointments in its sales team.
The company has appointed Gargi Kaul as national sales head, television and Soumen Datta is elevated as regional sales head, west for television, reporting into Kaul.
Additionally, Jayant Bhokare has been appointed as Big Connect, south regional head.
In their new roles, Bhokare will work closely with Praveen Malhotra on the sales mandate. Kaul will work with the newly appointed business head for the television business, Nikhil Mirchandani, and Praveen Malhotra.
RBNL EVP- Sales Praveen Malhotra said, “These appointments have been done keeping in mind the aggressive growth of Reliance Broadcast Network businesses. This is a fresh, well experienced and able team and we are confident that they, together with the teams will create unprecedented value for clients and shareholders alike.”
“The closure of these critical senior sales positions aligns the team to leap to the next growth level,” RBNL said in a statement.
Kaul has over 18 years of experience in television sales. She has worked with TV Today, Sony Entertainment, ESPN Star Sports, Ten Sports and Dubai Sports City.
Prior to joining RBNL, she handled key IPL projects with Pioneer Digadsys Services as the head of sponsorship sales and chief of operations.
Kaul said, “Am happy to join Reliance Broadcast. The right approach and attitude is the key to success at all times and I would look at re-enforcing the same as I am inducted in this fast growing multimedia organisation.”
Meanwhile, Datta has worked with companies including Konica Minolta, De Beers, Ogilvy, and Times of India over the last 11 years. In his new profile, he will be looking after the sales in the west region for the television businesses. Before taking on this new mantle, he was working as a key member of the Big Live team.
Datta said, “It’s a great to get an opportunity to expand my horizon within this dynamic organisation. I look forward to continue adding value to the business.”
For Bhokare, it is second inning at RBNL. Earlier he played an integral part in the initial setting up of the Big Street business. In his current role, he will be heading the revenue function for all verticals of Reliance Broadcast Network for the entire southern region. His last assignment was with Explocity where he was the business head.
With 18 years of experience, Bhokare worked with leading media houses ranging Times of India, Star TV, Radio City, Jupiter Entertainment Ventures and Decathlon in various capacities. Bhokare said, “I am happy to return to RBNL. This is an excellent opportunity and I look forward to a great stint.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
