MAM
RBL Bank appoints chess grandmaster D Gukesh as brand ambassador
Mumbai: RBL Bank, one of India’s leading private sector banks, proudly announces the appointment of Indian chess prodigy D Gukesh as its brand ambassador. At just 18 years old, Gukesh exemplifies boldness, innovation, and strategic brilliance—values that mirror RBL Bank’s commitment to helping customers achieve their financial goals.
Gukesh, the youngest-ever contender for the World Chess Championship and the third-youngest grandmaster to surpass a chess rating of 2700, is set to challenge reigning world champion Ding Liren this week in Singapore (23 November–13 December 2024). His journey from prodigy to global competitor embodies the spirit of thoughtful planning and excellence that RBL Bank brings to its customers.
RBL Bank, MD & CEO, R Subramaniakumar said, “In life, as in chess, every move counts – and at RBL Bank, we understand the importance of helping our customers make the right financial moves. Partnering with Gukesh is a perfect strategic alignment for us, as his exceptional ability to think several moves ahead mirrors our approach to thoughtful financial planning. His journey from a prodigy to a grandmaster reflects the kind of strategic excellence we aim to bring to our customers’ financial lives. RBL Bank family and RBL Bank customers extend our heartfelt wishes for Gukesh’s victory at the World Chess Championship 2024.”
Expressing his enthusiasm, Gukesh shared, “This partnership with RBL Bank represents a significant move in my journey. The Bank’s approach to helping customers align their financial goals with precision and foresight reminds me of a winning strategy. Their commitment to building customer wealth with stability through innovative solutions shows the same level of strategic thinking that chess demands. I am excited to partner with an institution that understands that success, whether in chess or in financial planning, comes from thinking ahead and making wise moves at the right time.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
