MAM
Razorfish India appoints Divya Uttam as director – strategy
MUMBAI: Razorfish, known for helping global brands drive business transformation, has appointed Divya Uttam as director – strategy.
Uttam joins from Cheil Worldwide after driving digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson’s Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others.
“Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India’s thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege,” Uttam said.
Razorfish India COO Gaurav Pathak added, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”
Razorfish India CEO Charulata Ravi Kumar said, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
