MAM
Razorfish Global acquires 2Datafish to expand commerce & data analytics capabilities
MUMBAI: Razorfish Global, part of Publicis Groupe, has acquired Sydney-based 2DataFish, the Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
The acquisition strengthens Razorfish Global’s Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design.
It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe analytics specialisation partner.
Specialising in online testing, content optimisation, analytics, audience segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim Hann, who will both continue in the business as co-directors.
Current 2DataFish clients include Telstra, Virgin Australia, Commonwealth Bank, Westpac, Fairfax Media, Suncorp Group, Energy Australia, Dick Smith, IAG and GE Capital to name a few.
“We’re pleased to welcome 2DataFish to the Razorfish Global family and Publicis.Sapient platform. This move positions us to accelerate growth in the Australian market while building on a clear competitive advantage in our Intelligence Practice through the addition of world-class talent, data analytics and customer intelligence capabilities, technology platforms and intellectual property,” said Razorfish Global international CEO Michael Karg.
“2DataFish significantly boosts our data analytics capabilities, which are critical to our ability to help clients transform their business. Clients will now benefit from intensely specialised skills across data, technology, insights, commerce and media that result in a truly holistic solution,” said Razorfish Australia managing director Doug Chapman.
2DataFish founder Steven Hann added, “We are excited about the possibilities that our combined talents can offer clients and proud to join forces with the talented team at Razorfish Global.”
2DataFish will complete its move into Razorfish Australia’s Sydney offices by the end of August 2015 and will maintain a separate brand name at this stage.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
