MAM
Razorfish appoints Nick Turner as international executive creative director
MUMBAI: Razorfish has appointed AKQA’s Nick Turner as international creative director.
The hire marks a substantial reinforcement to the existing creative teams established in international markets – Australia, China, France, Germany, Hong Kong, India, Italy and UK.
Turner is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. He will continue to nurture and grow the world-class creative department for the UK office and will be a driving force in promoting experience led innovation throughout the agency’s international offices and for new and existing clients.
Turner will report directly to Razorfish global chief creative officer Daniel Bonner.
“It speaks volumes about the positive trajectory of our international markets that we’ve hired Nick to lead and coordinate their creative output. I’m incredibly proud of the best-in-class, award winning talent Razorfish is attracting. Nick brings his own unique abilities and experience to this role that will make it possible for us to push boundaries even further,” Bonner said.
Turner’s appointment is effective from 30 March. Prior to joining Razorfish, Turner spent 16 years at AKQA, joining as an art director in 1998 and progressing to executive creative director in 2011. Turner has amassed armfuls of UK, European and Global awards including a Cannes Cyber Lions Grand Prix.
Turner said, “I am excited to join a forward thinking agency that is proud of the work, proud of its people and totally obsessed with creating truly original ideas. I look forward to leading the international team and delivering innovative and meaningful solutions to some of the world’s most ambitious and influential brands.”
Brands
Parachute Advansed rolls out ‘Nariyal wali Holi’
Brand highlights coconut oil protection during festival of colours
NATIONAL: Marico Limited has launched a culture-heavy Holi campaign for Parachute Advansed Gold Coconut Hair Oil, urging consumers to stop dodging colour and dive straight in. The line is punchy: Na na wali nahi, nariyal wali Holi
The premise is simple. Many revellers hold back during Holi for fear of hair damage. Marico’s pitch is that coconut oil protection removes that anxiety, turning hesitation into abandon.
The integrated campaign spans a digital film, dermatologist-led explainer reels on the science of pre-Holi oiling, influencer content, curated starter kits and an on-ground splash at Mumbai’s Marine Drive featuring creators Prannay Joshi and Sneha Namanandi. Each touchpoint reinforces the brand’s refrain: do not run from colour; run towards it.
The hero film, conceptualised by Tonic Worldwide, shows women charging into clouds of pigment: a visual metaphor for fearlessness backed by hair care. The tone is festive, but the strategy is calculated: blend cultural relevance with functional reassurance.
Marico Limited chief marketing officer – India Vikram Karwal, said Holi’s exuberance often comes with concern over hair damage. The campaign, he added, reframes protection as freedom: an invitation to celebrate without restraint.
Marico, listed on the BSE and NSE, reported turnover of $1.3 billion in FY 2024-25. Its portfolio spans Parachute, Saffola, Livon, Beardo and other beauty and wellness brands, with international markets contributing about 25 per cent of group revenue.
