Brands
Ray-Ban Meta AI smart glasses land in India: Titan Eye+ brings smart style into focus
MUMBAI: Titan Eye+ has dialled up the smart quotient with the launch of Ray-Ban Meta AI smart glasses, now available at 50+ select stores across India. This slick new eyewear, merging Meta’s artificial intelligence with Ray-Ban’s iconic style, puts hands-free functionality right in your frame.
For those who love to stay connected without missing a beat, the Ray-Ban Meta AI glasses pack a punch—voice-activated Meta AI assistance, hands-free photo and video capture with a 12MP camera, open-ear speakers for immersive audio, and instant connectivity for calls, messages, music, and even live streaming. Style has officially gone high-tech.
Titan Co Ltd eyecare division CEO NS Raghavan called the launch a game-changer. “We are thrilled to bring the Ray-Ban Meta AI smart glasses to India. As pioneers in smart eyewear, we aim to offer globally acclaimed brands that marry technology with fashion.”
This launch bolsters Titan Eye+’s already-robust smart eyewear portfolio, which includes the feature-packed Titan EyeX and the trendy Fastrack Vibes. Available in-store and online at www.titaneyeplus.com, the Ray-Ban Meta AI glasses can also be snagged at a discount using Tata Neu reward points. Prices begin at Rs 29,900-odd for the basic model, and go up to Rs 35,700 for the transition AI glasses.
With India’s appetite for smart wearables on the rise, Titan Eye+ is putting the future of connected fashion right before your eyes.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
