MAM
Ravi Krishnan appointed managing director – IMG/TWI South Asia
Sports marketing major IMG today announced the appointment of Ravi Krishnan as the new managing director of IMG/TWI South Asia.
Krishnan, an Australian of Indian origin, will be in charge of the complete gamut of activities under the IMG/TWI banner in the region including organizing and implementing domestic and international sports, fashion and lifestyle events, client management and servicing, corporate representation, consultancy and the full range of television production, programming and distribution activities for TWI, IMG’s television arm.
“I am pleased that Ravi Krishnan has risen from within IMG to take over as the Managing Director,” said Mark H McCormack, who founded IMG in the early sixties. “Ravi has extensive first-hand experience in India and South Asia for several years now. I am confident that he will excel in his new role, and continue to forge new frontiers in India and South Asia,” he added.
“The South Asia region is poised for tremendous growth in the coming years as companies become aware of the benefits of sports and entertainment as a marketing tool. Over the last couple of years we have seen tremendous interest by large corporates in sports like golf, tennis, billiards and bowling, besides cricket,” said Krishnan, who gave up a career as a corporate and entertainment lawyer in Australia to join up with IMG India six years ago.
“Our focus over the next couple of years would be to strengthen our core businesses, ensuring that we always use our leadership position globally to enhance the industry as a whole. We are in the process of exploring new projects and identifying opportunities in South Asia that will enable us to leverage our global expertise to conceptualise and implement truly world-class events in India,” Krishnan said.
Last year, IMG concluded the largest-ever cricket team sponsorship deal when they acquired the rights to the Indian cricket team from the BCCI, and brought in Sahara India Parivar as the official team sponsor. IMG also brought in the Tata Group as the new title sponsor of the Tata Open Tennis Championship, ensuring that the largest and richest annual sporting event continues in India. The Indian Open Golf Championship, the jewel in the crown of IMG’s golf activities, now has Royal Challenge as the new title sponsor. IMG also successfully completed, for the FDCI, the second Lakme India Fashion Week, the biggest and most high profile event in Indian fashion history.
Born in Melbourne, Australia, Krishnan was a solicitor for Clayton UTZ, Australia’s largest commercial law firm. He has also worked as an independent consultant to record companies and bands in Australia. Krishnan joined IMG in 1995 and was part of a four-member team that set-up IMG India.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
