MAM
Ravi Deshpande quits Contract
Mumbai: Contract Advertising chairman and chief creative officer Ravi Deshpande has decided to move on from the company after a stint of over two years.
Deshpande is leaving Contract to pursue his personal passions.
He will be with the agency till the end of June.
“Ravi has contributed very significantly to the growth of Contract and I wish him all the very best in his future endevours. We are thankful for his contribution to make Contract one of the finest brands and organisations in the Indian advertising world”, Contract Advertising chief operating officer Rana Barua said.
“Contract has been a part of me since the beginning of my career. It has been a truly great place. I am leaving with wonderful memories. I would like to thank everyone for this amazing journey. I wish everyone the very best for the future. In the true spirit of Grow Young, reinvention of oneself must continue”, Deshpande added.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
