MAM
Rattan Lal named global ambassador of regenagri to boost regenerative farming awareness
MUMBAI: If soil had a spokesperson, it just found the best one. Rattan Lal, the globally celebrated soil scientist and advocate of sustainable agriculture, has been appointed the global ambassador of regenagri, a leading international standard for regenerative agriculture.
The announcement was made on June 2, 2025, and signals a high-profile push to mainstream regenerative practices worldwide. Lal, a distinguished university professor of Soil Science and director of the Rattan Lal Center for Carbon Management and Sequestration at The Ohio State University, will now amplify regenagri’s message across geographies, guiding its global expansion and standardisation efforts.
As the global ambassador, Lal will promote the ecological and economic benefits of regenerative farming—emphasising soil health, biodiversity, climate resilience, and community livelihoods. “Regenagri stands for innovative farming systems, which transform agroecosystems into a part of the solution to restore degraded soils, mitigate climate change, strengthen biodiversity, improve the environment and advance Sustainable Development Goals of the United Nations while producing safe, healthy, accessible and nutritious food for all”, Lal said.
His appointment comes at a critical time as nations struggle with deteriorating farmland, shrinking biodiversity, and climate disruption. Regenagri, which provides standards and certification for regenerative agriculture, has found in Lal not just a figurehead but a hands-on contributor to both advocacy and technical advancement. He will also participate in the development of regenagri’s evolving standards framework.
A decorated scholar and one of the world’s most awarded soil scientists, Lal has received the World Food Prize (2020), Japan Prize (2019), Gulbenkian Prize for Humanity (2024), World Agriculture Prize (2018), M.S. Swaminathan Award (2009), and the Borlaug Award (2005). He previously served as President of both the International Union of Soil Sciences and the Soil Science Society of America.
Regenagri CEO Franco Costantini noted, “We’re thrilled to have Professor Rattan Lal join us as regenagri’s global ambassador. At a time when restoring soil health on a global scale is more pressing than ever, Prof Lal’s wealth of scientific knowledge will be key to further drive the adoption of regenerative agriculture through regenagri’s robust standards”.
With Lal at the helm of its advocacy efforts, regenagri aims to deepen its scientific credentials and broaden its impact in the global transition to sustainable, soil-first farming.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
