Brands
Ratnaafin unveils its new brand identity
Mumbai: Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND, a leading branding agency in Mumbai. This strategic partnership was forged after thorough evaluation of multiple firms, with ABND’s emphasis on aligning brand strategy with business objectives being pivotal to Ratnaafin’s decision.
The rebranding process involved an extensive stakeholder study at Ratnaafin’s headquarters in Ahmedabad, along with a detailed analysis of channel partners, customer pain points, and expectations. ABND’s comprehensive approach led to the new brand positioning as an “NBFC for Business Owners” and the introduction of the promise ‘Possible Hai,’ which now stands at the heart of Ratnaafin’s brand communication.
The rebranding exercise has refreshed Ratnaafin’s visual and verbal identity while reiterating its core objective: ‘We are in the business for business owners.’
Ratnaafin’s refined portfolio includes a wide range of MSME loans, such as business loans, corporate loans, working capital loans, machinery loans, and loans against property. The primary aim is to empower SMEs, fuel entrepreneurial growth, and support diverse business needs.
Ratnaafin director Malav Desai expressed his enthusiasm for the rebranding initiative, stating, “This transformation marks a significant milestone in Ratnaafin’s journey. Our new brand identity reflects our commitment to empowering business owners with the financial solutions they need to achieve their goals. We are confident that through our newly identified positioning and our partnership with ABND, we will be able to communicate that timely and flexible financial solutions are not a luxury but a key to sustainable growth, to all our stakeholders.”
ABND founder-partner Kunal Vora said, “Our vision for this project was to achieve seamless brand and business alignment. By targeting the specific needs of business owners, we have carved out a unique position for Ratnaafin in the NBFC sector. This strategy is already in effect and driving meaningful outcomes where it matters most.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
