MAM
Rasna appoints Aurobindo Mohanty as marketing head
MUMBAI: Rasna Private Limited has roped in Aurobindo Mohanty as vice president marketing. The appointment is expected to provide a further impetus to Rasna’s position in the market owing to Mohanty’s comprehensive experience and expertise in the field.
Prior to joining Rasna, Mohanty was Mudra Chennai vice president and branch head.
In his current capacity he will oversee the entire marketing, activity of brand Rasna. His association with Rasna began at Mudra, where besides Rasna he worked on other brands like Vimal, Hercules cycles, Sify, Fa Deos and soaps.
Besides Mudra, Mohanty has also worked with JWT and Bates. Commenting on the appointment, Rasna Private Ltd. chairman Piruz Khambatta said, “We are thrilled to have Aurobindo Mohanty join Rasna. His all-encompassing experience; established relationships; and deep knowledge of the FMCG industry and consumer insights will allow us to rapidly scale our deliverables and achieve an increased customer satisfaction.”
Mohanty said, “My association with Rasna goes a long way back to my working at Mudra. I admire the brand for its consistent dominance in the Indian soft drink – dilutable category market for decades now. It empathises with its customers, which is reflected in its customised and thoughtful offerings. This sensitivity towards its discerning consumers sets Rasna as a class apart from its contemporaries. I am looking forward to be able to play a significant role in bringing the brand Rasna to its next level of success.”
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
