Brands
Rapoo aims for 40 per cent revenue spike in FY25 with 30+ launches and deeper offline retail push
MUMBAI: India’s desk warriors and digital junkies are in for a treat. Rapoo has fired the first salvo in its FY25 growth playbook—and it involves an ambitious 40 per cent revenue surge, 30+ new product launches, and a retail footprint stretching far beyond the metros.
The company, already present in over 4,000 touchpoints across the country, plans to double down on tier two and tier three markets, seeing them as the next frontier in India’s digital boom. From budget keyboards to gaming gear, Rapoo is laying the tracks for an accessory revolution.
“India remains one of our top-priority markets globally. With increasing digitisation across every household and workplace, there’s a tremendous opportunity for reliable, user-friendly tech products. Our FY25 vision is to build to a 25 per cent market share, accelerate growth through innovation, and bring world-class wireless solutions to every corner of India,” said Rapoo country head – India & SAARC Mukesh Chaudhary.
The FY25 strategy includes 30+ SKUs across wireless keyboards, mice, audio gadgets and gaming accessories—each engineered for longer battery life, ergonomic finesse and seamless connectivity. While performance takes centre stage, affordability remains the backstage hero.
Rapoo isn’t here to price people out of good tech.
Not stopping at consumers, Rapoo is also targeting enterprise buyers with customisable solutions. Businesses will now be able to access tailored wireless packages, merging slick functionality with price-conscious design.
On the channel side, Rapoo is strengthening its presence across modern retail stores, e-commerce platforms, and its distributor network.
The aim? Make sure no consumer—whether in Patna or Pune—waits too long to lay hands on Rapoo gear.
With this aggressive roadmap, Rapoo is chasing not just growth, but dominance. It wants to sit pretty on every desk and in every backpack in digital India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
