MAM
Rapido continues IPL frenzy with latest campaign featuring Rajkummar Rao & Jiiva
Mumbai: Bike-taxi platform Rapido has extended its spree with the launch of its new IPL campaign called #EkdumAaramSe with actors Rajkummar Rao and Jiiva. Post the uber success of the first phase of the star-studded campaign, the second phase focuses on imparting awareness among intra-city travelers on Rapido’s services that are low-priced, quick and comfortable. The ads aim to improve daily commuting and enhance Rapido’s brand awareness in India.
The latest ads showcase a film each for Hindi speaking market (HSM) in Hindi and Bengali and non-Hindi speaking market (non-HSM) featuring Jiiva in Tamil and Telugu. The entertaining and engaging ads have been directed by Amar Kaushik and produced by MagixEngage and DreamVaultMedia House, with Enormous Brands as creative agency.
The integrated marketing campaign would be released across channels such as TV (IPL and surround), digital, OOH, for audiences in metros, tier 1 and 2 cities.
“We received an overwhelming response for our first campaign and have launched the next phase featuring two more crowd favorites – Rajkummar Rao and Jiiva. We will keep the momentum going by launching further phases during the IPL,” said Rapido marketing head Amit Verma. “With two new teams introduced this season, the competition is expected to become more intense and, thus, will generate higher viewership than usual.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
