MAM
‘Ranveer Calling’ for an exclusive XL6 experience: An interactive digital campaign from NEXA
MUMBAI: Maruti Suzuki NEXA will launch the promotional campaign ‘Ranveer Calling’ for its recently launched premium MPV, the XL6. An interactive digital film, ‘Ranveer Calling’ features the superstar Ranveer Singh in an XL6 enabling the viewer to book a drive experience of the XL6.
A first-of-its kind digital integration, ‘Ranveer Calling’ aims to bring the existing and prospective NEXA customers closer to the product in an interactive format. Based on NEXA’s value of innovation; this unique experience offers the viewer with a personalised experience. Launched to create awareness about Maruti Suzuki NEXA’s premium MPV, the XL6, this digital campaign is built to invite people to test drive the vehicle.
Commenting on the launch of the campaign, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “I am delighted to share that we have received a wonderful response from our customers for our exclusive 6-seater,the XL6, from all over India and we are focused on taking the momentum ahead. ‘Ranveer Calling’ is a step forward towards the creation of personalized experience for the customers. The digital campaign enables the customers to book a test drive of the XL6 and experience the comfortable and spacious interiors of the car by speaking to Ranveer Singh, who would assist the caller in getting to know the car. Ideas that are led by new technology are at the forefront of NEXA and we are confident that the engagement will connect well with audiences.”
Mr. Ranveer Singh, brand ambassador for NEXA commented, “I am glad to be a part of this interactive digital campaign along with NEXA. I am a firm believer of NEXA’s values of ‘Creating and Inspiring’. This campaign is going to be a truly unique experience for our customers. I urge everyone to pick-up their phones and “Wake Me Up”! ‘Ranveer Calling’ is launching today, and I look forward to everyone participating in this wonderfully novel experience.”
Customers can simply follow the instructions on the screen and book a test drive of XL6 in a fun, interactive manner.
Positioned strongly on comfort and style, the XL6 is powered by a BSVI compliant engine paired with the progressive Smart Hybrid technology. With its sporty styling, premium interiors with 2nd row captain seats, all black leather upholstery and un-matched safety for both occupants and pedestrians, the XL6 strikes a perfect balance of style, space, comfort, performance and safety. Launched in August 2019, the XL6 is available in 6 colour options and a choice of manual or automatic transmission across all 365 NEXA outlets in 208 cities.
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
