MAM
Ranjan Kapur throws light on future advertising trends at AAAI seminar
MUMBAI: Perhaps the most enthralling of all the speakers at the Advertising Agencies Association of India’s (AAAI) Diamond Jubilee celebrations’ conference was WPP country manager Ranjan Kapur, who gave the keynote address and had the audience in rapt attention.
Speaking on what makes successful brands, he said that brands were not made in the era of shortages, but in the era of plenty. “Those brands that were built in the era of shortage must reinvent themselves and reassess the brand loyalty that they have in the market. The brand of the future will be built in the 21st century,” he said.
Kapur also emphasized on the fact that one thing that the industry needed to watch out for were media independents. “They are going to become the 360 degree agencies of the future as they have strategic planning muscle, are rich on data and are privy to ad spend of companies,” he said.
He stressed on the fact that in three to five years’ time, there will be a divide among people who want to be rich and those who want to be famous. “It is in our hands to grab the opportunity to become rich and famous at the same time,” Kapur said.
Another emerging section that the industry must watch out for was mobile telephony. “The way we consume content is going to change. Mobile telephony is going to play a big role in our lives. Every form of content from every medium will be privy to the mobile very soon,” he said.
“The Indian broadcast industry lacks interactivity and is moreover a one way medium. The day they complete the loop, it will be great and mobile telephony will help in doing that. One reason why American Idol or Indian Idol is so popular is because of the interactivity. Broadcast media should enter the mind space of the consumer away from home. Mobility and content combined is the way ahead,” Kapur emphasised.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
