Brands
Ranbir urges Rupa’s Macroman & Macrowoman to ‘live open’
MUMBAI: The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them.
And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series — ‘Live Open’. The W-Series is presented by Rupa & Co. Limited, a leading knitwear company in India, covering the entire range of knitted garments from innerwear to casual wear.
The new Macroman philosophy goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one. The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands.
Speaking about the new positioning and campaign, Macroman & Macrowoman president & brand director Vikash Agarwal said, “Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.”
Agarwal said, “Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living.” Kapoor said, “I am sure that today’s youth will relate to ‘Live Open’.”
Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. It also intends to enhance its distribution and open several exclusive outlets in India. The brand’s superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
