Brands
Ranbir Kapoor: The New Face of “Hauser” pens
Mumbai: Ranbir Kapoor, known for his cinematic versatility and charismatic presence, brings a unique proposition to the academic setting. The recent Flair Writing Industries Ltd’s (“FWIL”) newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where renowned actor Ranbir Kapoor takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence.
The campaign “An Extra Ordinary pen for Extra Ordinary you” shows Ranbir Kapoor playing a professor who is instilling confidence to his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement; it’s a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness.
Hauser from the house of FWIL has a wide product range from Ball Pens, Gel Pens, Fountain Pens, Metal Pens, Stationery and more.
Flair Writing Industries Ltd. director, Mohit Rathod shared, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon”.
Expressing his enthusiasm for the partnership, Ranbir Kapoor shared, “I am thrilled to associate with ‘Hauser’, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of one’s personality.”
FWIL and its distributors sold various product ranges to over 97 countries around the world as of March 31, 2023. It also undertakes contract manufacturing of writing instruments on OEM basis for various international companies. A dynamic team of 900 sales and marketing employees, approximately 7,700 distributors/dealers & 3,15,000 retailers/ wholesalers across India, as of March 31, 2023, according to CRISIL Market Intelligence and Analytics (MI&A), a division of CRISIL Ltd, are helping FWIL achieve a solid pan-India presence. FWIL’s production facilities make it a company to have capacity to produces more than 200 Crore pieces annually.
FWIL’s extensive product range comprises of Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, and Stationery products such as Correction Pens, Markers, Highlighters, Mechanical Pencils & Calculators. The company also has launched creative range of products such as Gel Crayons, Wax Crayons, Plastic Crayons, Water Colours, Sketch Pens, Oil Pastels, Fineliners, Erasers, Sharpeners, Geometry Boxes, and much more.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
