Ad Campaigns
Ranbir Kapoor stresses on ‘Fantastic Kaam’ & says ‘Trusted Naam’ not enough in Tata AIG ad
Mumbai: Tata AIG General Insurance has unveiled its new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Bollywood superstar Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, a Wondrlab company.
Directed by Abhijit Sudhakar, the ad film features Ranbir Kapoor in never-seen-before quirky characters, such as a transgender person and a freezing cadet. It aims to drive home the message of how Kapoor, despite coming from a strong film heritage works extra hard to build on that legacy, just as how Tata AIG despite being an established brand has been constantly innovating to give benefits that are relevant to its new-age customers.
“When we started with interviewing stakeholders at the client’s end, we realised that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi,’ stated aid Wondrlab co-founder and chief creative officer Amit Akali. “After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor.”
“In fact, there were no plans to get a celebrity on board initially, but we all realised this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes,” he further added.
“Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance,” said Tata AIG General Insurance Consumer Business president Parag Ved. “The current campaign does just that, put consumers first and educate them. Ranbir was the perfect fit as he brings in the legacy which our brand is also attached to.”
The campaign will be spread across mainline & digital on television, social media, OTT via digital and influencer marketing, said the statement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
