MAM
Ranbir Kapoor is Lenovo brand ambassador
NEW DELHI: Lenovo has appointed Ranbir Kapoor as its brand ambassador for their personal computers range.
The announcement is in tandem with Lenovo’s focus on becoming the preferred brand for the youth of India, the company said.
Lenovo’s decision to sign on Ranbir as its brand ambassador comes shortly after it was announced the No 1 PC vendor in India (by IDC) and the largest exclusive PC retailer in the country.
Lenovo India Director-Marketing Shailendra Katyal said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the Youth. Signing on Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who Do’.”
Lenovo’s products are known for its combination of style and performance and quality.
“Kapoor embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Kapoor will communicate our brand’s ‘Do’ attributes
to our consumers effectively,” Katyal added.
Conceptualised by Ogilvy & Mather, Lenovo will launch a set of TVCs featuring the actor by 8 June.
O&M NCD Rajiv Rao said, “Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place
above the rest for the Lenovo machines.”
Talking about his association with Lenovo Kapoor added, “I have always been passionate about technology and I am really excited to be associated with a global technology brand like Lenovo which creates the most innovative performance machines.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
