Ad Campaigns
Ranbir Kapoor features in Moneyview’s new campaign ‘Mann Hai Toh Money Hai
Mumbai: moneyview, a fintech platform, has launched the ‘Mann Hai Toh Money Hai’ campaign featuring brand ambassador Ranbir Kapoor. The campaign aims to shift the outlook towards the credit from a need to an opportunity while capturing mindshare and building preference for the brand. The company has launched two films as part of the campaign, wherein Ranbir positions instant paperless loans on moneyview as an opportunity to fulfil aspirations and personal goals.
Kapoor is sitting in a living room with his dad, played by Naresh Gosain. Both are watching TV, where a woman is jet skiing on vacation. Kapoor then asks the father if he wants to go on a holiday too. With a single tap on his smartphone, a loan is processed, and ‘Papa’ is teleported to a vacation instantly. He then says the campaign line, “Mann hai to Money hai”, while speaking to his dad on TV.
The second film shows Kapoor helping his younger brother get a home theatre setup that was on the billboard. With a single tap on his smartphone, the loan is processed, and the room is transformed into a home theatre. The film ends with the same punchline.
moneyview CMO S V Prasanth Naidu, said, “Loans are often viewed as financial tools for expenditures like weddings, medical emergencies or to meet an unplanned cash need. However, with this campaign, we are taking a fresh perspective on personal loans being used to upgrade one’s life and fulfil aspirations. In this campaign, Kapoor plays the protagonist who materializes the dreams of his family through moneyview. His characterisation and the films’ treatment have been designed to help us strike a chord with the larger audience and amplify our value proposition to the end consumer”.
“Our latest campaign focuses on making the idea of financial inclusion a reality in India. We are looking forward to reaching more customers and further strengthening our customer base,” Naidu added.
Dentsu Creative, ECD Janmenjoy Mohanty said, “As living in the moment becomes more important, and fulfilling desires and experiences are on the rise, why should anyone have to put their aspirations on hold for want of money? That was the thought behind the Mann Hai Toh Money Hai campaign for moneyview. We feel we have an extendable, ownable thought that will connect with what consumers want across platforms.”
moneyview is on a mission to provide easy access to good formal financial products to all Indians who have a smartphone and a bank account. The goal is to build a financially-inclusive and self-reliant India. Backed by data and tech, the Fintech platform offers a suite of financial products that enable the company to achieve its vision.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
