MAM
Ranbaxy to market J. B. Chemicals brand in Romania
BANGALORE: Ranbaxy Laboratories Limited, India has entered into an in-licensing agreement with J. B. Chemicals & Pharmaceuticals Limited (JBCPL), India. As per the arrangement, Ranbaxy will market JBCPL’s key herbal range brand, Doktor Mom, in the Romanian market.
The Doktor Mom herbal range includes the syrup, lozenges and rub variants for the cough and cold segment. While Ranbaxy will market these products in Romania, JBCPL will continue to manufacture them and will also provide promotional input for the brand, stated an official release.
Ranbaxy president, Pharmaceuticals, Malvinder Mohan Singh said, “We welcome the opportunity to join hands with JBCPL towards creating a productive relationship that will leverage each others capabilities. The agreement reinforces our strategy to utilize licensing opportunities to further our growth in the overseas markets.”
Doktor Mom is the brand leader amongst cough and cold segment in Russia, Ukraine and CIS countries. This is the first time JBCPL has out-licensed its Doktor Mom brand. Continued focus of JBCPL on consistent world class quality and effective marketing have helped Doktor Mom herbal brand to be voted as Europe’s Most Trusted Brand for the last five consecutive years by the Readers Digest Magazine on Brand Recall in Russia. More recently, Superbrands Russia Council has also voted Doktor Mom as Superbrand 2005 in Russia, the release added.
“We are excited about forming this partnership with a strong marketing company like Ranbaxy to help our objective of taking Doktor Mom to new markets. Ranbaxy has demonstrated its skill in effectively marketing pharmaceutical products in Romania through its strong sales force. This gives us an entry into the European markets with our biggest brand. Having a partner like Ranbaxy with a good understanding of the market in Romania should both accelerate and maximize our opportunities,” said J. B. Mody, the chairman of JBCPL.
Romania is one of the fastest growing markets for Ranbaxy in Europe. Some of the key Ranbaxy brands in this market include Zanocin (Ofloxacin), Simvor (Simvastatin) and Serlift (Sertraline), which are among the top selling brands.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
