MAM
Ralco Tyres awards creative mandate to Triton Communications
MUMBAI: Ralco Tyres has appointed Triton Communications as the creative agency following a multi-agency pitch that took place six months ago.
The brand is planning to increase its market share in the two-wheeler automotive tyres space, expand the distribution network and penetrate into small cities. It will be rolling out a campaign which will be created by Triton Communications.
Ralco Tyres deputy general manager- advertising and PR Yogeshwar Sharma said, “Our products are adequately priced with great quality. With new agency on board and a new communication we aim to reach out to a much larger audience. We would invest hugely in ramping up our distribution network as well.”
This is Tritons first client after the recent structural change at Triton wherein it‘s national director-strategy and planning, Renton D‘Sousa was given the additional charge of CEO.
D‘Sousa added, “We are very happy to have Ralco as part of the Triton family, it is certainly a privilege to have them with us. As we go along, the intent will be to shift market share in Ralco‘s advantage in this highly competitive category space.”
“Company is now gearing up to focus on integrated marketing efforts. The idea is to create visibility at the very point of sale and drive imagery through mass media. It is imperative for us to reach out to replacement market as it is quite significant and educate the consumer,” Sharma added.
Ralco would focus on television, outdoor and print medium to begin with, Sharma divulged.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
