MAM
Rakesh Singh to join mediaReach OMD in March
MUMBAI: ZenithOptimedia AVP Rakesh Singh is joining mediaReach OMD, media specialist unit of OMD, as head of media planning in March.
He is currently serving his notice period at ZenithOptimedia.
Singh confirmed his movement to OMD‘s media specialist unit.
In his new role, he will be looking after the Accra office of the agency. He will report to the MD and cross report to Vodafone, UK. His key responsibilities would be heading key accounts like Vodafone, GSK, MTN, apart from growing the business in the region. Singh began his career with Eenadu Television in sales in the year 1999, post which he started media planning profile with Mediacom, then part of Greyworldwide.
He comes in with 14 years of work experience and has worked with media agencies in India like Mediacom, Madison and Mindshare Fulcrum and Mindshare before joining ZenithOptimedia in 2010.
Some of the key accounts handled by him in the past were Unilever (Sunsilk, Vaseline, Huggies, Ponds), Kingfisher Airlines, Castrol Lubricants, McDowells, Airtel, Rolex, Wrigleys, Arvind Mills and Ceat Tyres.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
