MAM
Rajnigandha’s new TVC celebrates the art behind the taste
NEW DELHI: Rajnigandha is putting the spotlight where it believes the magic truly begins. Ingredients. The iconic mouth freshener brand from the Dharampal Satyapal Group has unveiled a new ingredient-led television commercial that leans into craftsmanship, patience and the quiet precision behind its unmistakable taste.
The film, titled Yun Hi Nahin Main Rajnigandha Ban Jaata Hun, is less an advert and more a visual meditation on making things well. Directed by celebrated French filmmaker Bruno Aveillan, the TVC unfolds like a short cinematic journey, rich in texture, mood and detail. It traces the careful selection, evaluation and blending of ingredients that go into every pack of Rajnigandha, reminding viewers that consistency is crafted, not conjured.
At the heart of the narrative lies the fine art of blending. Master blenders take centre stage, their trained senses and exacting standards portrayed as the unseen hands that shape the brand’s signature richness. Conceptualised by McCann Advertising, the film adds a multisensory polish that sharpens Rajnigandha’s premium positioning.
Commenting on the campaign, DS Group senior general manager, marketing, mouth freshener Sushaant, said the new TVC underlines the brand’s belief that great taste is never a happy accident. Instead, it is built over years of experience, discipline and an uncompromising approach to quality.
The campaign will be rolled out across television and digital platforms, including YouTube, Instagram, Facebook and OTT services, inviting audiences to slow down and savour the craft behind a familiar name.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
