Brands
Rajiv Malhotra boards 12Go as chief product officer
MUMBAI: Rajiv Malhotra has packed his bags for a fresh adventure, joining 12Go as chief product officer, and adding another heavyweight chapter to a career that’s criss-crossed e-commerce, travel, media, mobile, and logistics.
An MBA from NTU Singapore and a citizen of Singapore with OCI status in India, Malhotra brings 25 years of razor-sharp product expertise to the role — across start-ups and blue-chip giants alike. Whether it’s managing $100 million+ P&Ls, pioneering UX strategies, scaling digital businesses, or launching SaaS solutions, he’s left an unmistakable signature on every stop.
Before this, he steered digital media products at SPH Media, led logistics products at Gojek, advised start-ups, and even brewed success as an entrepreneur with Hotellauncher.com. Past tours of duty also include Expedia, MakeMyTrip, Yatra, and Yahoo! SEA, where he was at the bleeding edge of product innovation and digital transformation.
From product vision to UX design, Malhotra is passionate about building tech solutions that actually make life easier (and a lot more profitable). A self-confessed Kombucha enthusiast and amateur chef when off-duty, he knows a thing or two about the perfect blend — whether in the kitchen or in code.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
