MAM
Rajiv Garg appointed MD of Dish TV
NEW DELHI: Dish TV, India’s first direct-to-home (DTH) service, has got itself a new managing director in Rajiv Garg.
Garg, who has been with the Essel Corporate Group for the last three years, will be responsible for spearheading all initiatives at Dish TV with an aim to achieve rapid expansion.
Garg’s appointment, according to sources in the company, has been made in New Era Entertainment Network Limited (NEENL), which manages the affairs of Dish TV. His involvement would expand the existing Dish TV team, which also includes the company’s CEO and old Zee hand Sunil Khanna.
The sources said that, in recent times, under Garg’s leadership, Dish TV has seen an upsurge in the subscriber base. Incidentally, within the company his designation is being referred to as Dish TV’s activity managing director.
Garg has diverse industry experience and his previous stints in senior positions include Raymond’s Ltd, Jindal Saw Pipes Ltd, and Lazard India Ltd.
One of the recent achievements of Garg has been to successfully launch `har chhat par’ (a dish on every roof top) marketing initiative that envisages slashing the price of hardware and set top box by up to 50 per cent. This has seen an upsurge in the subscriber base of Dish TV, which is presently over 200,000.
This scheme gives consumers more than 86 channels for Rs 3,990, which includes a digital set top box, satellite dish antenna, installation fees and subscription charges for one year.
With the government clearing the DTH applications of Space TV (a Tata and Star joint venture) and Sun Group, the industry expects renewed and hectic activity in this segment of broadcasting. But before Space TV and Sun establish their DTH services, they would have to contend with Dish TV, which certainly enjoys a first-mover’s advantage, as also Indian pubcaster KU-band free service DD Direct Plus.
Dish TV currently offers 113 TV and 13 radio channels.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
