MAM
Rajiv Desai – on his new venture ‘Comma’
MUMBAI: Former IPAN president Rajiv Desai who made his exit to start his own independent communications outfit intermittently named ‘Comma’- the full form being communications management, explains why this move and his future plans on this initiative.
Desai explains that the public relations industry at large has evolved to a stage where it needs to take a frog leap. According to him, the communications industry needs to get specialised whereby different strategies need to be put into use for different sectors of the industry. For instance the HRD sector has its own ways and the banking sector needs to be dealt with very differently.
In his early days, Desai started a paper called India tribune in the US, which he says is still flourishing. His return to India saw the set up of IPAN. Comma will be Desai’s third start-up. Speaking on the same, Desai says, ” This is my third set up. Comma means making sense of jumbled words; it also means a pause which therefore signifies continuity.”
Desai has some big plans lined up, the details of which he is not ready to reveal as yet. But he feels his experience in the communications industry will definitely help him in good stead.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
