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Rajesh Rana takes the reins as ITDC’s marketing chief
MUMBAI: Hospitality veteran Rajesh Rana has been appointed director (commercial & marketing) at India Tourism Development Corp (ITDC). The ministry of tourism, in an order dated 10 March 2025, confirmed the appointment committee of the cabinet’s (ACC) nod for his five-year stint—or until further notice. Rana took charge today, 17 March 2025.
A hospitality honcho with 26 years in the trade, Rana brings deep expertise in catering, tourism, marketing and business operations. An alumnus of the Institute of Hotel Management, Lucknow, with an MBA in marketing, he started out as a management trainee with Jaypee Hotels before making his mark at PSU THDC India Ltd.
Rana’s career took off when he joined IRCTC in 2005, where he spent 19 years masterminding hospitality and tourism strategies. He climbed the ladder from deputy general manager to general manager, steering operations across regional, zonal and corporate offices. His knack for product development, marketing and risk management has left a lasting imprint on railway catering and tourism.
Before his ITDC move, Rana served as general manager at IRCTC’s corporate office in New Delhi, also doubling as chief risk officer. With ITDC now in his hands, expect a shake-up in tourism marketing and commercial strategy.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
