MAM
Rajesh Rai is McCann Healthcare ECD
MUMBAI: McCann Healthcare has appointed Rajesh Rai as Sr. VP and ECD.
Rai moves in from Sorento Healthcare Communications where he was working as EVP and Chief Creative Officer.
McCann Worldgroup India executive chairman and CEO Prasoon Joshi said, “Healthcare and wellness is a strategic focus for McCann Worldgroup and I see tremendous potential for growth in this area. To further empower McCann Healthcare for robust growth and pioneering, game-changing work, Rajesh Rai will be joining as the ECD. I know him since my very early days in advertising. I have great memories of him as a professional and a person who led, motivated and guided. Rajesh will be a catalyst towards raising the bar of our creative product across Medical, Pharma and Consumer Healthcare marketing communication. And I see Rajesh and Sohan becoming a formidable team in the healthcare space”.
McCann Healthcare India Sr. VP and GM added, “Rajesh is a proficient leader driven by clear thinking that translates into effective creative solutions. I look forward to partnering with him to set new benchmarks for integrated healthcare communication in our industry.”
Rai brings in almost three decades of experience in the communication industry. He has been in the healthcare communication space since 2004.
Prior to this he has also worked with Ogilvy One as NCD and Everest Integrated Communications Ltd. (DY&R Agency) as VP and Sr. creative director.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
