MAM
Rajesh Ghatge is new Indigo CEO
MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.
Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”
Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”
Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).
Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
