MAM
Rahul Vengalil joins tgthr as CEO and co-founder
Mumbai: In a bold and strategic move, Rahul Vengalil is set to lead the charge as the CEO and co-founder of tgthr effective immediately, a visionary ad agency poised to redefine the industry. Positioned as a ‘future-focused, full-funnel ad agency,’ tgthr is already making waves with its headquarters in Mumbai and branches located in Bengaluru and Delhi NCR.
With a rich background and a proven track record in advertising, Rahul Vengalil is well-equipped to steer tgthr towards new heights. His most recent role as the Executive Director at Everest Brand Solutions, which he successfully revived in 2022, showcased his ability to lead with vision and strategic insight. In the past, he has also held the position of Managing Partner at Isobar and helped grow its presence in India for almost a decade.
As CEO at tgthr, Rahul Vengalil will lead client relationships and business across the units. He will also take forward the agency’s promise of a full-funnel approach by integrating media services into the agency offerings, bringing to the forefront his decades of experience in handling media.
Rahul Vengalil’s extensive experience spans across diverse categories, including automobile, fashion, consumer durables, real estate, retail, technology, and FMCG. This broad exposure positions him as a leader capable of navigating the unique challenges posed by different industries, further enhancing tgthr’s versatility and adaptability.
Remarkably, this venture is not Rahul Vengalil’s first foray into entrepreneurship. In 2017, he co-founded What Clicks, India’s pioneering digital media audit firm. This successful initiative demonstrated his ability to identify gaps in the market and introduce innovative solutions.
tgthr CCO and co-founder Aalap Desai added, “We don’t become a full-funnel agency by just calling ourselves ‘full-funnel’. We can only achieve it by having people who not just come with that expertise but command that expertise. Rahul is exactly that. Why he belongs at tgthr, more than anywhere else is because he has the head to drive business and has the heart to care about people, too.”
tgthr CEO and co-founder Rahul Vengalil added, “tgthr has already earned a reputation as a place where happiness meets creativity to produce extraordinary results, setting the foundation for an exciting journey into the future. We aim to simplify the complexities of today’s diverse mediums and the ever-changing technology. I intend to guide our clients through the dynamic advertising landscape and not just create compelling brand stories for them but also help distribute them. A rehaul of the old ways of advertising requires radical thinking, ingenuity, and passion, which can only be enabled in an ecosystem like tgthr.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
