MAM
Rado launches Coupole Jubilé in India
MUMBAI: This wedding season, Swiss watch manufacturer ,Rado, introduces in India the Coupole Jubilé – a gift for the bride and the groom..
The Rado Coupole Jubilé limited edition range was unveiled by Rado Brand Ambassadress and actor/model, Lisa Ray, along with Rado Watch president ,Roland Streule and Swatch Group country manager India, G Kannan.
Ray said, “With its exceptional aura, the Rado Coupole Jubilé conveys an extraordinarily different definition of luxury. The perfection of design, innovative high-tech materials and precious gem stones blend into everlasting beauty.”
“The Rado Coupole Jubilé is an object of desire and I am really proud to bring this limited edition of 250 pairs to India. The exceptional aura of Rado Coupole Jubile, which can be the perfect gift for the newly married, is sure to leave an everlasting impression. ”, said Streule.
The aura of the spherically curved sapphire crystal glass on its exquisite platinum-coloured housing is enhanced by its silvered dial, set off with snow-white diamonds and fire-red rubies. One can almost feel the radiance of this watch scintillating on the skin. The sensuality and the feel of the watch will give the user the comfort in wear that they will ever want to let go off their wrist. The consequent scratch proofness and durability of the Rado Coupole Jubilé creates lasting value.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
