Ad Campaigns
Radisson Hotel Group announxes new campaign ‘#RadissonRoadTrips’
Mumbai: The Summer season, accompanied by long weekends, presents the perfect opportunity to embark on an exploratory journey across the country. As an increasing number of people are opting for freedom and the excitement of discovering hidden gems along the way, there has been an increase in the trend for road trips. From beautiful landscapes and ancient temples to fascinating cultural sites, it is an ideal time to escape from the humdrum of our regular routines and explore new places.
Radisson Hotel Group understands this growing interest perfectly, strategically placing a Radisson Hotel every four hours of driving distance. Starting this summer, the Group takes away all the stress of booking a stay along the way, introducing its latest offering – #RadissonRoadTrips.
From the serene retreats of Kumbhalgarh in Rajasthan or the vibrant beaches of Goa to the stunning beauty of Srinagar, travelers are assured of incredible savings on road trips and an unforgettable hospitality experience.
For stays between May 1 and July 1, 2024, travelers can avail exclusive discounts of up to 25% on properties across India. Those booking via the Radisson Hotel app, get access to app-only rates which give them an additional 10% discount. Travelers can access this members-only and time-limited offering by booking stays until April 20, 2024. Radisson Rewards members can earn an additional 2,000 bonus points per stay, along with a multitude of other benefits. Members booking via the Radisson Hotel app for the first time earn an additional 3,000 bonus points.
Radisson Hotel Group’s Road Trips campaign aims to connect travelers to various serene destinations in India such as Goa, Karjat, Lonavala, Navasari, Pondicherry, Kumbhalgarh, Pahalgam, and Srinagar while showcasing the exceptional benefits of the Radisson Rewards loyalty program. As the most streamlined loyalty program in the hospitality sector, Radisson Rewards offers three tiers – Club, Premium, and VIP for seamless earning and redemption of points. The innovative Discount Booster feature allows members to tailor their discounts by adjusting the number of points earned which sets Radisson Rewards apart from regular loyalty programs.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
