MAM
Radio one’s renaissance man gets bigger brief
MUMBAI: Some people struggle to manage a single job. Hrishikesh Kannan is doing four—and has just been handed a fifth.
The radio veteran, better known as Hrishi K to his listeners, has spent September expanding his writ across HT Media’s entire radio portfolio. Already national brand head at Radio One, where he dreams up 360-degree branded solutions and chases revenue whilst hosting a daily morning show, Kannan now oversees brand strategy for Fever FM and Radio Nasha as well. It is an empire-building exercise that would exhaust most mortals.
The 30-year broadcasting stalwart has mastered the art of role accretion. He started as a radio host in 1994 at Times FM Delhi and never really stopped. Even as he climbed the ranks—national programming head, brand solutions architect, revenue rainmaker—he refused to abandon the microphone. Every weekday morning, without fail, he presents a show that beams across Radio One’s India network. It is a peculiar form of professional gluttony, and it appears to be working.
Kannan’s latest promotion, effective September 2025, makes him chief brand solutions officer and head of intellectual properties for HT Media’s radio business. Translation: he now devises money-spinning ideas for three radio brands instead of one, coordinates sponsorships and branded content across platforms (radio, YouTube, Instagram, live events), and still finds time to supervise national programming at Radio One. Oh, and host that morning show.
The portfolio is impressive. Radio One targets the English-speaking urban elite. Fever FM chases the Hindi heartland. Radio Nasha trafficks in retro Hindi cinema nostalgia. Each brand has its own audience, its own quirks, its own revenue streams. Kannan’s job is to extract maximum value from all three without letting any ball drop.
His track record suggests he might just pull it off. At Radio One, his branded solutions work has won awards and pulled in sponsorships for bespoke client campaigns. Revenue generation, he notes with characteristic immodesty, became “daily fodder” for him to “work on and succeed.” The man is not troubled by false humility.
Kannan also runs Radiohead, a maverick audio production outfit he founded in 2004 that churns out podcasts, audio plays, radio promos and book narrations. Because apparently running three radio brands whilst hosting a daily show was not quite enough to fill the diary.
His career spans the entire arc of Indian private radio, from Times FM’s pioneering days in the 1990s through the satellite radio experiment at WorldSpace to the current digital-plus-terrestrial era. He has worked for Radio Mirchi, All India Radio, Win 94.6 FM and just about every other frequency on the dial. If Indian radio has a living memory, Kannan is it.
Whether one man can sustain this level of professional plate-spinning indefinitely is an open question. For now, though, HT Media is betting that its busiest executive can handle an even busier brief. If anyone can turn three radio brands into a unified revenue juggernaut whilst still turning up for the breakfast shift, it is probably him.
Every business owner knows that capital is the lifeblood of growth. Whether you are expanding operations, purchasing new inventory, or upgrading technology, external funding often bridges the gap between ambition and reality. However, the cost of this funding, specifically the Business Loan interest rate, is a key factor in your company’s financial health.
Understanding how interest rates function is not just about knowing your monthly payout; it is about grasping how they influence your daily cash flow and long-term expansion plans. A competitive rate can support profitability, while a high rate requires careful planning to ensure sustainability.
How Is Business Loan Interest Rate Calculated?
Before understanding the impact, it is helpful to know how lenders arrive at a specific interest rate. It is rarely a random figure. Lenders assess several factors to determine the risk associated with lending to your business.
- Credit Score: A high credit score (typically 750 or higher) indicates financial discipline and often results in lower interest rates.
- Business Vintage: Lenders look at how long a business has been operating to assess its stability. A longer operating history usually indicates lower risk during loan evaluation.
- Financial Health: Your profit and loss statements, balance sheets, and financial statements are reviewed to evaluate your repayment capacity.
- Market Conditions: External economic factors, such as the Reserve Bank of India’s (RBI) repo rate, also influence lenders’ base rates.
Lenders use these criteria to calculate a specific interest rate that reflects your business’s risk profile. By maintaining a strong financial profile, you can qualify for more competitive rates, which help reduce your overall borrowing costs.
Impact Of Interest Rate On Cash Flow
Your cash flow represents the net amount of cash and cash equivalents being transferred into and out of your business. The Business Loan interest rate directly affects this balance.
- Monthly Outflows: The interest component is a key part of your Equated Monthly Instalment (EMI). A higher interest rate increases your EMI, which means more cash leaves your business every month.
- Working Capital Availability: If a large portion of your revenue goes towards servicing high-interest debt, you have less liquid cash available for daily operations, such as paying salaries, buying raw materials, or managing overhead.
- Profit Margins: Interest payments are expenses. Higher expenses reduce your net profit margin. If the return on investment (ROI) from the borrowed funds is lower than the cost of borrowing, it can strain your cash flow.
Effectively managing your loan’s interest rate is, therefore, important for maintaining healthy cash flow and operational stability.
Impact Of Interest Rate On Business Growth
While cash flow is about survival today, growth is about thriving tomorrow. Interest rates have a ripple effect on your expansion plans.
- Investment Decisions: When rates are low, the cost of borrowing is reduced. This helps businesses to take the next steps, such as opening new branches or investing in heavy machinery. Conversely, high rates might force you to delay these capital-intensive projects.
- Competitive Edge: Businesses that secure funds at lower rates can afford to price their products more competitively or invest more in marketing compared to rivals burdened by expensive debt.
- Future Borrowing Capacity: High-interest debt that strains your finances can affect your debt-to-income ratio. This might make it harder to qualify for additional funding in the future when you need to scale up further.
Therefore, a competitive interest rate is not just about cost savings; it directly assists your business’s ability to grow and compete.
How To Manage Interest Rate Fluctuations?
Interest rates are not always static, especially if you opt for a floating rate loan. Here is how you can manage the variance:
- Maintain a Strong Credit Score: Always pay your EMIs and credit card bills on time. A strong profile gives you leverage to negotiate better terms during balance transfers.
- Opt for Fixed Rates for Long Tenures: If you predict market rates will rise, locking in a fixed interest rate can provide predictability for your EMIs.
- Prepay When Possible: If your lender allows part-prepayment without high penalties, use surplus cash to reduce the principal amount. This lowers the total interest burden over the loan tenure.
By following these strategies, you can effectively manage the impact of fluctuating interest rates and ensure better control over your financial commitments.
Choosing The Right Lender
Finding a lender that understands your unique business needs is important. Look for one that offers Business Loans tailored to support your aspirations with competitive interest rates and transparent processing.
A lending institution like L&T Finance ensures you can quickly access funds after successful verification. With minimal Documentation and fast approvals, you can focus on what matters most: running your business. When you’re ready to take the next step, you can apply for a Business Loan online through their website or app for a seamless experience.
Conclusion
The interest rate on your Business Loan is more than just a percentage; it is a decisive factor in your company’s operational efficiency and growth potential. By maintaining a healthy financial profile and choosing the right lender, you can ensure that the cost of capital works in your favour.
Make better borrowing decisions to keep your cash flow healthy and your growth trajectory upward.
