MAM
Radio Mirchi to hawk Oye FM 104.8 ads
BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant to the ASA, TVTN has agreed to appoint ENIL as an agent of TVTN with effect from September 1, 2016 to facilitate the sale of TVTN’s airtime to third-parties who wish to advertise using TVTN’s airtime. ENIL operates stations under the brand Radio Mirchi.
Early last year, TVTN had offered to sell seven radio stations that it ran under the brand Oye FM 104.8. The company had entered into a non-binding memorandum of understanding with ENIL to sell all its seven radio stations to it subject to approvals and conditions. TVTN received approval from the Ministry of Information and Broadcasting (I&B Ministry) in July last year for sale of four of its radio stations at Jodhpur, Amritsar, Patiala and Shimla to ENIL and a binding agreement was signed between the two in September to that effect. The I&B Ministry had earlier declined its approval on the grounds that the proposed sale by TV Today Network and proposed purchase by ENIL is not in conformity with the FM radio guidelines.
MAM
Mayank Jain joins Zee Media as senior vice president, digital ad sales
Veteran ad sales leader brings two decades of media experience to Zee
MUMBAI: Mayank Jain has joined Zee Media Corporation Limited as senior vice president, digital ad sales, strengthening the company’s push in the fast-growing digital advertising space.
Jain arrives after a long stint with TV9 Network, where he served as vice president for digital ad sales and also led regional digital sales operations from Noida. During his nearly seven-year tenure, he played a key role in expanding digital revenue streams and strengthening client relationships across the northern market.
With more than two decades in media sales, Jain has built a career across television, radio, print and digital platforms. Before TV9, he spent close to four years with Times Internet, heading media solutions for the Delhi market and driving branded content partnerships across sectors such as education, real estate, retail and healthcare.
His earlier assignments include a stint at NDTV Good Times as associate vice president, as well as several years with Star India where he led ad sales for channels including National Geographic Channel, Fox Traveller and Nat Geo Wild across North India.
Jain began his career in the early 2000s, working with media organisations such as Amar Ujala, Red FM and Eenadu Television.
At Zee Media, Jain is expected to focus on strengthening the company’s digital advertising strategy and building deeper partnerships with brands as news consumption continues to shift online.
