MAM
Radio City appoints Everest as its creative agency
MUMBAI: After a detailed two-month scrutiny, Radio City has finally appointed Everest Brand Solutions as its creative agency. Six heavyweight agencies made a formal pitch for the account.
Confirming the development to Indiantelevision.com, Radio City CEO Apurva Purohit said, “After careful securitization of all the pitches made, we are indeed happy to formally announce Everest Brand Solutions as our creative partner. We believe that Everest, with its creative expertise and innovative strategizing, shall not only ensure that Radio City sustains its current position but also takes the brand to the next level.”
Thrilled at the win, Everest Brand Solutions president Mahesh Chauhan said, “We are delighted to partner with Radio City. The clincher was our passion and desire that we brought to the table. Our client portfolio has various clients and having a FM station adds to our experience of work. We are looking forward for an exciting journey together.”
Interestingly, Everest did a short stint for Radio City in 2003 and lost the account in the first quarter of 2004. The agenda very clearly for the agency is to maintain the image for the radio station as a leadership brand and make it a tough barrier for newer players to come in.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
