MAM
R K SWAMY launches centre for study of Indian markets
Mumbai: R K SWAMY, the largest Indian majority owned integrated marketing services provider, has launched a think-tank – Centre for Study of Indian Markets (CSIM) – to conduct large scale studies, as well as smaller targeted studies, to shed light on the nuances of the Indian market.
The first strategic initiative has been commenced by CSIM during the ongoing World Cup Cricket. Titled “A I M” this is not just another research study but a thoughtful scholarly evaluation that will offer a comprehensive view on how World Cup Cricket was watched on Television and OTT/digital channels, and measure the impact of advertising comparatively among advertisers. It will encompass multiple disciplines in a single study. The study will provide a clear view on advertising recall and memorability
linked to quantified media spends and weights, along with a review of the creative communication deployed. The study will thus paint a full canvas of what transpired during the World Cup aggregating all advertisers and their activities. The research component, with 6,000+ respondents, is being conducted by Hansa Research, a subsidiary of the Company.
R K SWAMY Media Group will provide the input on media spends by advertiser/brand. The study, curated by senior professionals, will be customised for each subscribing advertiser. The study covers 12 World Cup matches – nine India matches, two semi-finals and the final – the most viewed of all matches. The results will be available to subscribers after the conclusion of the World Cup 2023.
With thousands of crores of media and marketing money being spent on Cricket, the industry can benefit through this aggregate study focused on learning what works and what can be improved. The current effort is expected to shed light on how advertisers can be more efficient and effective with their investment in high profile cricket broadcasts, and how media owners can better price their cricket offerings.
CSIM is committed to launching new initiatives at scale, covering important areas like Media Impact, Behaviour and Interaction with Digital platforms, Consumer Communities, and other crucial aspects of Marketing and Communications. With plans to conduct category-specific large scale studies, it aims to be the go-to source for information and insights about the Indian market for leading marketers.
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
