Ad Campaigns
Qyuki raises awareness about human trafficking
MUMBAI: Qyuki Digital has always endeavored to provide a platform for creators and digital influencers to be the voice of change. This time they have collaborated with UnErase Poetry, a community producing spoken word poetry for a campaign called #Sold Bodies. The video featuring actor Kunal Kapoor raises awareness about Forced Sex Slavery & Human Trafficking in India and raise funds for the same.
Qyuki, a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur, Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms.
A novel initiative started by standup comedian and poet Simar Singh, UnErase Poetry creates and promotes spoken word poetry in Hindi and English. The digital creators seek to be harbingers of change by featuring a platform to speak and have their poems heard on issues of Marital Rape to Homosexuality and Patriarchy.
Qyuki through UnErase Poetry intends to bring out the true essence of the issues. Through Qyuki’s association, UnErase Poetry collaborated with Kunal Kapoor, Ketto.org (Asia’s biggest crowd funding website) and My Choices Foundation (An NGO working towards the eradication of Human Trafficking in India) with #SoldBodies, a spoken word poem by the actor raising awareness about Forced Sex Slavery, Human Trafficking In India and to raise funds for the cause.
UnErase Poetry founder Simar Singh commented saying, “It is important that we speak about issues like Sex Slavery and Human Trafficking. We have ignored these women and their rights since centuries and it is high time we treat them as equals“
Qyuki network head Sagar Gokhale says “Qyuki is more than just a talent platform. It is a mic for our creators to raise their voices about society, and bring into light some grave issues. The arts are a great way to bring the world together and UnErase poetry is doing a fantastic job with their spoken word poems. It’s community is very active and with the collaboration and might of actor Kunal Kapoor, we hope this campaign wakes up the citizens of India. UnErase has been garnering huge media interest and Qyuki is humbled and proud to be associated with such a noble cause.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
