Brands
Quikr launches #MannHaiTohDoneHai campaign
MUMBAI: Quikr has announced the launch series of video commercials to aware the customers about the ‘Quikr Assured’ products and services. The ‘#MannHaiTohDoneHai’ campaign comprises of nine ads tageting Quikr’s transactional businesses in multiple areas including co-living, cars and bikes, electronics and furniture, beauty and home services.
The ‘Quikr Assured’ products are certified by the company for quality and come with warranty. These also include some top notch services. The campaign aims to highlight the key benefits if these products and services.
Addressing several points like durable furniture in the used good market, brokerage for PGs, buying latest smartphones that are budget-friendly, and selling of bikes and cars and among others, the campaign is relatable targeting the urban population especially the youth and drives home the idea of upgrading their lifestyles at reasonable prices.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
