Brands
Quikr acquires beauty services start-up Salosa
MUMBAI : Quikr has acquired Salosa, an on demand in-home beauty services provider, which has been a partner to QuikrServices. This strategic acquisition is a part of Quikr’s plan to invest Rs.250 crore in its home services vertical, QuikrServices.
Founded by Ex- P&G professionals, Piyush Dhanuka and Anurag Nair, Salosa was launched in September 2015, serving customers in Gurgaon and parts of Delhi. Salosa began first as a marketplace for freelance beauticians and stylists before shifting to a full stack model with an in-house team.
Talking about this acquisition, QuikrServices head PD Sundar said, “Beauty services market is close to $5 billion in India and is growing which is evident from the increasing number of requests we see from Tier-I and Tier-II cities on our platform. On-demand beauty services is an important sub-category and Salosa will help bring very real benefits to our consumers who get easier access to reliable beauty experts.”
“Quikr is amongst the top consumer internet leaders in India today along with being a major player in the services space. We share a similar vision with Quikr and look forward to combining our experience in the beauty domain with Quikr’s scale and strategy to become the best beauty services brand across the country,” said Salosa co founder Anurag Nair.
QuikrServices has been aggressively going deeper in the home services space to provide consumers a richer experience with reliable professionals. Due to the strength of the Quikr brand, the platform has been witnessing a consistent increase in average spend from its consumers over the last 6 months and is seeing a repeat rate of over 60%. QuikrServices has 250,000 service providers offering over 80 types of services for consumers and is being used by 1,00,000 customers every day.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
