Ad Campaigns
Quantum Energy celebrates Diwali with big discounts on electric scooters
Mumbai: Quantum Energy lights up this Diwali with exciting discounts on its popular electric scooters. From 18-31 October 2024, customers can enjoy significant savings across all Quantum Energy showrooms, including newly opened outlets in Agra, Lucknow, and Kanpur. This limited-time offer aims to make electric mobility more accessible while adding an eco-friendly touch to the festive season.
The discounts are available on the following models:
– Plasma X: Original Price: Rs 1,29,150 | Offer Price: Rs 99,999
– Plasma XR: Original Price: Rs 1,09,999 | Offer Price: Rs 89,095
– Milan: Original Price: Rs 85,999 | Offer Price: Rs 79,999
Customers can schedule a test ride online through the Quantum Energy website or visit any showroom across India. Each Quantum Energy showroom serves as a comprehensive 3S facility, providing sales, service, and spare parts support, ensuring an exceptional customer experience.
All models on discount feature advanced technology, delivering outstanding performance and energy efficiency, making them ideal for today’s Indian commuters. Key specifications include:
– Plasma X: Powered by a robust 1500W motor, offering a top speed of 65 km/h and a range of up to 120 km on a single charge.
– Plasma XR: Boasts the same powerful 1500W motor as the Plasma X, with a top speed of 60 km/h and a range of up to 100 km.
– Milan: Comes with a 1000W motor, reaching a top speed of 60 km/h and delivering a range of up to 100 km per charge.
Quantum Energy Limited director, Chetana Chukkapalli shares her enthusiasm for the festive campaign, stating, “Diwali is a time for celebration, and we at Quantum Energy are excited to offer our customers an opportunity to switch to electric mobility with these special discounts. Our electric scooters are designed to deliver performance, reliability, and eco-friendliness, and we hope these festive offers will encourage more people to embrace a greener future. As we celebrate this festive season, we extend our warmest Diwali wishes to all our valued employees, trusted dealers, and loyal riders who continue to support us on this journey.”
As a subsidiary of Kusalava International, established in 1964, Quantum Energy draws upon five decades of experience in manufacturing critical engine components for leading original equipment manufacturers (OEMs). Since its inception in October 2022, Quantum Energy has witnessed phenomenal growth, with over 10,000 units sold, rapidly ascending to become one of India’s top 10 EV two-wheeler brands.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
