Brands
Q3-2016: Just Dial revenue up 11 percent; PAT down 16 percent
BENGALURU: Indian search engine and directory services provider Just Dial Limited (Just Dial) reported a 11 percent rise its total income from operations (TIO) in the quarter ended December 31, 2015 (Q3-2016, current quarter) to Rs 171.33 crore as compared 154.42 crore and was flat QoQ as compared to Rs 171.27 crore.
Let us look at the other numbers reported by Just Dial
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
The numbers in this report are unaudited and unconsolidated.
Just Dial’s YoY PAT for Q3-2016 decreased 16 percent to Rs 26.99 crore (15.8 percent of TIO) as compared to Rs 32.14 crore (20.8 percent of TIO) and was 41.7 percent lower QoQ than Rs 46.30 crore (27 percent margin).
Simple EBIDTA in Q3-2016 at Rs 37.40 crore (21.8 percent margin) was 25.4 percent lower YoY at Rs37.40 crore (21.8 percent margin) as compared to Rs 50.11 crore (32.5 percent margin) and was 5.8 percent lower QoQ as compared to Rs 39.72 crore (23.2 percent margin).
The company’s Total Expenditure (TE) in Q3-2016 at Rs 142.01 crore (82.9 percent of TIO) was 2.6 percent higher YoY as compared to Rs 110.42 crore (71.5 percent of TIO) and was 1.8 percent higher QoQ as compared to Rs 139.44 crore.
Employee Benefit Expense (EBE) is the major expense head for Just Dial. EBE in Q3-2016 at Rs 95.36 crore (55.7 percent of TIO) was 21.3 percent more YoY as compared to Rs 78.64 crore (50.9 percent of IO), but was 0.9 percent lower QoQ as compare to Rs 96.18.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
