Financials
Q3-2015: Colgate Palmolive’s q-o-q marketing spends down 11.3 per cent
BENGALURU: Last quarter (Q2-2015), Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent the highest amount towards advertisement and sales promotion (ASP) in a quarter at Rs 201 crore (20.1 per cent of Total Income or TI) based on the data covering the last 11 quarters starting Q1-2013 until Q3-2015.
In the current quarter (Q3-2015), the company lowered its ASP by 11.3 per cent to Rs 178.21 crore (17.9 per cent of TI), a figure that was 33.7 per cent more than the Rs 121.46 crore (13.4 per cent of TI) in the corresponding quarter of the previous year. Q2-2015 ASP was also the highest in terms of percentage of TI.
Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore
YTD, Colgate-Palmolive’s ASP was Rs 559.76 crore (19 per cent of TI), 63.5 per cent more than the Rs 342.32 crore (12.7 per cent of TI) in 9M-2014.
Colgate-Palmolive’s brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care.
During the period under consideration, Colgate-Palmolive’s ASP was lowest in Q4-2013, both in terms of absolute rupees and ASP as percentage of TI at Rs 82.10 crore and 9.7 per cent of TI. Fig A below indicates an upward linear trend for ASP, both in absolute rupees and percentage of TI.
Though the company’s TI in the current quarter was almost flat (down 0.5 per cent) at Rs 995.99 crore as compared to the Rs 1000.52 crore in the immediate trailing quarter, it was 9.8 per cent higher than the Rs 907.35 crore in Q3-2014. Colgate-Palmolive’s TI shows an increasing linear trend during the period under consideration. Historically, in Q3-2013 as well as Q3-2014, Colgate-Palmolive’s TI has shown a slight dip with respect to Q2 of the corresponding years.
Across seven financial years starting FY-2008 until FY-2014, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2014 at Rs 688.66 crore (19.2 per cent of TIO).
Fig A1 above indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available. In Q3-2013 and Q3-2014, ASP was higher than Q2-2013 and Q2-2014 respectively, however, as mentioned above, Q3-2015 ASP is lower than Q2-2015.
PAT
Across four consecutive quarters starting Q4-2014 until the current quarter, Colgate-Palmolive’s PAT has remained almost flat at about Rs 130 crore with small variations. The company’s PAT in Q3-2015 at Rs 130.86 crore (13.2 per cent of TI) was one per cent more than the Rs 129.58 crore (13 per cent of TI) in Q2-2015, but was 16 per cent more than the Rs 112.83 crore (12.7 per cent of TI) in Q3-2014.
Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the eleven quarter period under consideration, while the lowest PAT has been in Q3-2013 at Rs 111.05 crore (14.2 per cent of TI). PAT shows a flat to a slightly reducing linear trend in absolute rupees and a steeper linear slide in terms of percentage of TI. The company’s PAT in FY-2014 was Rs 539.87 crore, and unless the company’s results for Q4-2015 show a marked upsurge in absolute rupees, PAT in FY-2015 could be just about equal to or lower than PAT in FY-2014.
In its earnings release, Colgate-Palmolive states that the market share of its toothpaste category has increased by 80 basis points to 56.7 per cent during calendar year 2014 with contribution from its flagship brands Colgate Dental Cream, Active Salt, Max Fresh, Colgate Total and Visible White.
Colgate-Palmolive says that its market share in the toothbrush category also increased by 80 basis points to 42.4 per cent during calendar year 2014.
MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.
The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.
However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.
Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.
For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.
Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.
Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.
