Brands
Q2-2016: Just Dial revenue up 16.2%; PAT up 47%
BENGALURU: Indian search engine and directory services provider Just Dial Limited (Just Dial) reported a 16.2 per cent jump its total income from operations (TIO) in the quarter ended 30 September, 2015 (Q2-2016, current quarter) to Rs 171.27 crore as compared to the Rs 147.50 crore in Q2-2105 and 1.6 per cent growth as compared to Rs 168.62 crore in Q1-2016.
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
The numbers in this report are unaudited and unconsolidated.
Let us look at the other numbers reported by Just Dial:
Just Dial’s PAT for Q2-2016 increased 47 per cent to Rs 46.30 crore (27 per cent margin) as compared to the Rs 31.49 crore (21.4 per cent margin) and increased 39.6 per cent to Rs 33.17 crore (19.7 per cent margin) in Q1-2016.
Simple EBIDTA in Q2-2016 at Rs 39.72 crore (23.2 per cent margin) declined 6.8 per cent from Rs 42.6 crore (25.3 per cent margin) in Q2-2015 and declined 18 per cent from Rs 48.42 crore (28.7 margin) in the immediate trailing quarter.
The company’s Total Expenditure (TE) in Q2-2016 at Rs 139.44 crore (81.4 per cent of TIO) was 25.5 per cent more than the Rs 111.11 crore (75.4 per cent of TIO) in Q2-2015 and 9.9 per cent more than the Rs 126.93 crore (75.3 per cent of TIO) in Q1-2016.
Employee Benefit Expense (EBE) is the major expense head for Just Dial. EBE in Q2-2016 at Rs 96.18 crore (56.2 per cent of TIO) was 26.9 per cent more than the Rs 75.78 crore (51.4 per cent of TIO) in Q2-2015 and was 9.2 per cent more than the Rs 88.11 crore (52.3 per cent of TIO) in Q1-2016.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
