Brands
Q2-2016: Dabur marketing spends up 9.9 percent
BENGALURU: Dabur India Limited (Dabur) spent 9.9 percent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended September 30, 2015 (Q2-2016, current quarter) at Rs 278.42 crore (13.3 percent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 253.35 crore (13.1 percent of TIO), but 15.8 percent lower quarter on quarter (QoQ) than the Rs 330.61 crore (16 percent of TIO).
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
All numbers are consolidated unless stated otherwise
Dabur’s products
Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.
“In a low growth and challenging business environment where growth rates in most consumer products segments remained under pressure, Dabur remains committed to delivering profitable growth. Even in these uncertain times, we have continued to report good growth across key categories and grow ahead of the market. We continue to invest behind our brands and are confident of our ability to report sustainable and profitable growth, going forward,” Dabur India Ltd Chief Executive Officer Sunil Duggal said.
Trends
The company’s ASP in Q1-2016 at Rs 330.61 crore (16 percent of TIO) was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 12 quarter period starting Q3-2013 until Q2-2016. Over the 12 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend. Please refer to Fig 1 below.
Fig 1 below indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 and Q3 and valleys in Q2 and Q4 of a financial year. Based on this, it is quite likely that the company’s ASP in Q3-2016 (next quarter) which is also a festival quarter in India, may be higher in terms of percentage of TIO.
Dabur’s TIO for the current quarter marked an 8.7 percent YoY growth at Rs 2,092.09 crore, up from Rs 1,924.09 crore and up 1.1 percent QoQ from Rs 2069.49. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.
Consolidated Net Profit for Q2 2016 reported an 18.7 percent YoY jump to Rs 341.1 crore (16.3 percent margin) as compared to Rs 287.48 crore (14.9 percent margin) and was 30.2 percent higher QoQ as compared to 262.10 crore (12.7 percent of TIO) .PAT in abslute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.
Category Growths
Dabur says thatits oral care business led by Dabur Red Paste and Meswak, continued to move forward on its strong growth trajectory and ended the quarter with a near 19 percent growth. The hair oils business also reported an over 14 percentgrowth during the quarter. The home care business ended the quarter with an over 12 percent growth, while the OTC & Ethicals business ended the period with a near 11 percent growth.
The quarter saw Dabur launch a number of new products and variants across geographies, all of which have received good response, the company says. During the quarter, Dabur extended the Hajmola brand to the beverage market with the launch of Hajmola Yoodley and also strengthened its presence in the professional skin care market with the launch of two new products under the OxyLife brand. In addition, the hair oil portfolio was expanded with the launch of Vatika Jasmine.
Dabur’s International Business recorded good growth during the second quarter, despite disturbances in key geographies.
Tags: Chyawanprash, Ratnaprash, Honey, Glucose; Hamjola ,Hajmola Chuzkara , Natkhat Amrud, Pudin Hara Fizz, Lal Tail, Honitus Syrup;,Vatika, Vatika Brave, Beautiful digital, Anmol Jasmine Marks; Dabur Red, Babool, Meswak,Fem Natural Fairness, Gold Bleach, Gulabari, Odomos, Odonil , Sanifresh; Real, Real Active.Hajmola Yoodley
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
