Brands
Q2-2016: Dabur marketing spends up 9.9 percent
BENGALURU: Dabur India Limited (Dabur) spent 9.9 percent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended September 30, 2015 (Q2-2016, current quarter) at Rs 278.42 crore (13.3 percent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 253.35 crore (13.1 percent of TIO), but 15.8 percent lower quarter on quarter (QoQ) than the Rs 330.61 crore (16 percent of TIO).
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
All numbers are consolidated unless stated otherwise
Dabur’s products
Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.
“In a low growth and challenging business environment where growth rates in most consumer products segments remained under pressure, Dabur remains committed to delivering profitable growth. Even in these uncertain times, we have continued to report good growth across key categories and grow ahead of the market. We continue to invest behind our brands and are confident of our ability to report sustainable and profitable growth, going forward,” Dabur India Ltd Chief Executive Officer Sunil Duggal said.
Trends
The company’s ASP in Q1-2016 at Rs 330.61 crore (16 percent of TIO) was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 12 quarter period starting Q3-2013 until Q2-2016. Over the 12 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend. Please refer to Fig 1 below.
Fig 1 below indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 and Q3 and valleys in Q2 and Q4 of a financial year. Based on this, it is quite likely that the company’s ASP in Q3-2016 (next quarter) which is also a festival quarter in India, may be higher in terms of percentage of TIO.
Dabur’s TIO for the current quarter marked an 8.7 percent YoY growth at Rs 2,092.09 crore, up from Rs 1,924.09 crore and up 1.1 percent QoQ from Rs 2069.49. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.
Consolidated Net Profit for Q2 2016 reported an 18.7 percent YoY jump to Rs 341.1 crore (16.3 percent margin) as compared to Rs 287.48 crore (14.9 percent margin) and was 30.2 percent higher QoQ as compared to 262.10 crore (12.7 percent of TIO) .PAT in abslute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.
Category Growths
Dabur says thatits oral care business led by Dabur Red Paste and Meswak, continued to move forward on its strong growth trajectory and ended the quarter with a near 19 percent growth. The hair oils business also reported an over 14 percentgrowth during the quarter. The home care business ended the quarter with an over 12 percent growth, while the OTC & Ethicals business ended the period with a near 11 percent growth.
The quarter saw Dabur launch a number of new products and variants across geographies, all of which have received good response, the company says. During the quarter, Dabur extended the Hajmola brand to the beverage market with the launch of Hajmola Yoodley and also strengthened its presence in the professional skin care market with the launch of two new products under the OxyLife brand. In addition, the hair oil portfolio was expanded with the launch of Vatika Jasmine.
Dabur’s International Business recorded good growth during the second quarter, despite disturbances in key geographies.
Tags: Chyawanprash, Ratnaprash, Honey, Glucose; Hamjola ,Hajmola Chuzkara , Natkhat Amrud, Pudin Hara Fizz, Lal Tail, Honitus Syrup;,Vatika, Vatika Brave, Beautiful digital, Anmol Jasmine Marks; Dabur Red, Babool, Meswak,Fem Natural Fairness, Gold Bleach, Gulabari, Odomos, Odonil , Sanifresh; Real, Real Active.Hajmola Yoodley
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
